We have a clear ‘local hero’ approach, and the distribution agreement enables us to embrace local artists and music scenes like never before. The major labels have reportedly opted against using Discovery Mode – through which Spotify promotes releases in exchange for a cut of the resulting plays’ royalties – altogether.Deezer has clarified that there are some legacy agreements which will remain in play for the coming few months but, as they expire, the firm will become the sole digital distributer of Rotana’s music audio and video content in MENA.Ī Deezer spokesperson told MBW: “We’re excited to work with Rotana. Of course, Universal Music hasn’t yet announced a streaming-reform agreement with Spotify, which is rapidly expanding its Discovery Mode offering to indie artists.

And in comments of his own, UMG EVP and chief digital officer Michael Nash stressed that “there won’t be one uniform quick fix,” because “subscriber acquisition and retention dynamics and metrics vary by platform.” … Music is extremely undervalued today and as part of the artist-centric discussion we are keen to find additional ways of increasing monetization, to the benefit of real artists, the labels and platforms like Deezer,” continued Folgueira, who’s served as CEO of the publicly traded business for about two years. “This hurts true artists, makes it harder for new ones to emerge and also damages the fan experience. “The current system has clear issues that need to be addressed, such as increasing amounts of non-music tracks uploaded on platforms, poor quality covers with misspelt artists’ names and songs to ‘steal’ streams, and people trying to trick the system with the length of tracks,” elaborated Folgueira, whose company is looking to achieve significant revenue growth and “positive adjusted EBITDA” by 2025’s end.

And in a statement, Deezer CEO Jeronimo Folgueira criticized the existing streaming-compensation system’s “clear issues.”

Furthermore, the initiative is poised to “explore ways in which artists at every point in their careers and from every genre and geography can more fully benefit commercially from streaming,” according to the businesses.

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